101 Tips (BEFORE You Buy!!!)
A must read guide, includes video & audio
Reason for writing this: Being a marketing website developer I see what people go through when buying a website. Critical problems are disappearing website builders, website owners not being able to update their website information themselves, and not having control of their domain name. All these problems can lead to paying a new web developer to recreate your website over and over again every few years. A costly mistake which you can avoid by following some simple steps.
Solution: This checklist will make it simple and quick to make the right decision for you. Having the information all gathered and in front of you is important in the decision making process. That is what this guide is all about. :)
Buying a Domain Name
A Problem: Loss of your domain name
You hire a website designer to help you. They complete the long process of creating a website. Then later you want to make a change on the website. You can’t make the change yourself so you contact the website designer. However he’s disappeared, doesn’t return your calls, or has gone out of business.
Now how will you make the changes to your website? If the website builder owns your domain name then you’ve just lost your asset. You’ll have to have another website builder to rebuild, have loss of time/money and pay for everything again. What will you do?
The Solution: Business owners must own their business domain name!
If you have to start over with a new domain name then use a LOCAL Keyword Domain. A local keyword domain has value when someone is searching for your service in your area. An example is “Barbers in Red Hook New York” or “Homes for Sale in Glendale Arizona”. So you might have a local keyword domain name such as “BarbersinRedHookNewYork.com” or “HomesForSaleinGlendaleArizona.com”.
Local keyword domains are usually better over time for getting new clients, customers, or sales. The reason is because people search for keywords more than they do a business name.
There would be more people searching Google for “Barbers in Red Hook New York” than “Joe’s Barber Shop”.
Also you may want to look up to see if there is an expired domain that is for sale. Expired domains are domains that were not renewed and went back to the registrar (The company that sold them).
There are advantages with some older domains. Frequently Google starts indexing new websites quicker when it was a previously owned domain. The reason this is important is because Google indexes your website so when someone is doing a Google search, then if your website is ranked high enough, it might be shown to the searcher. This is known as free or organic Google searches.
Should you want to buy any domain it’s always best to see if it was used before because it may be on a blacklist. Some previously owned domains were used in spam or illegal activities.
As you’ve probably heard you can sometimes get Google to remove a blacklist domain but it’s easier to just move on to buy a domain name that is clean. To make sure your domain name isn’t blacklisted watch the above video. It also has 7 other important points when purchasing a domain name.
Free website domain or hire a website designer?
A Problem: Which do you choose to spend, your time or your money?
The Solution: Do a time and money comparison.
Write down your gross annual income and divide it into actual hours that you work in a year. Actual hours meaning “performing work tasks”, not going on Facebook. :) This number is usually around 2000 hours a year
Example: $100,000 / 2000 = $25 an hour
So if a website cost you $3000 and you could do it yourself, would you save that money? Let’s say you could create a pretty good website. Would there be a learning curve? Would you have to learn how to do things that you don’t even know, that you don’t know?
But let’s say a seasoned web designer could do it in 40 hours. Skill sets being writing copy, creating graphics, light SEO (Search Engine Optimization) work, knowing all the technical things such as using video/sound backgrounds, setting up the website structure, etc…
So maybe it would take you 160 hours because of the learning curve. So write down the number $3000 and divide by 160 hours.
Example: $3000 / 160 = $18.75 (No tax write-off)
So in this example you’re making $18.75 an hour with no tax write-off . You’d be spending 160 hours extra of your time to make a website. In most cases it isn’t worth the work unless you are making websites as part of your business! But ultimately you have to decide how much time you can focus on a website while being a busy business owner.
I found this Grant Cardone video above. If you really want to start making the money to have the life you deserve then take less than 3 minutes to see how. Watch the full sized video above.
Cast your vote!
what others thought?
Conclusion: Give a brief overview of what we went over.
I know link building is hard. I’ve been where you are today. You spend countless hours trying to build links, but for some reason, you just can’t convince anyone to link to you.
No matter how tempting it sounds, don’t take shortcuts by buying links. Focus on long-term strategies as it will ensure that you will do better in Google in the long run.
And if you are struggling, start off with the first tactic I mentioned in this post. It tends to be effective and you can leverage it at scale.
Tactic 2 and 5 take a bit more effort, but they also work really well. For example, the infographic I showcased in tactic 5 has more backlinks than the original article. 😉
Tactic 3 and 4 also work, but they won’t generate you hundreds of backlinks. You should still leverage them as the more links you get the better off you are. You just have to be patient with these two.
And lastly, tactic 6 works well too, but you can’t always control the timing. Reason being is you have to wait for sites within your industry to meet one of the 5 requirements I gave you in tactic 6.
If you are struggling to build links, use all of these tactics. They work well and you’ll notice results within 30 days.